Sep 5

There’s one thing about an autoresponder service—relationship. Getting the contact information of your visitors, like email addresses and their names is one of the most important things you can do to establish a thriving website. Whether your site is for a non-profit organization that is trying to keep members informed and motivated, or or a business selling solutions to people’s needs online, having the name and email address of an interested party is crucial.
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Aug 13

It’s no secret that articles are very popular now. Articles are a great mechanism for promoting products, helping you build your business and reach a broader audience. Articles should be full of information, easy to read and understand, and provide readers helpful information towards their topic of interest. In most cases, articles will include a link to a website, which is designed to sell products or services that relate to the article.

Usually, articles are submitted to article banks, websites, directories, and sometimes used with ezines as well. There are many uses for articles, as they are one of the best ways for product and service promotion. Although there are various uses for articles, one of the best is with autoresponder. If you combine articles with lots of information, like those discussing about payday loans, life insurance, or talking about natural medicine, with an autoresponder, you’ll get results that you can be proud of. Autoresponders are very popular these days – although only a handful use them in combination with articles.
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Jan 29

Yes, you read that right. All of the top marketing gurus you’ve heard of resort to cheating while writing their blockbuster sales letters. Every top marketer has a secret resource to “help them cheat” - a swipe file, a collection of top sales letters and ads, plus scores of lists contain words and phrases that are proven emotional triggers.

If you write, and you don’t have your own swipe file, I urge you to start one right now. It is by far the most important resource a copywriter can have. Not only will your swipe help you by showing you the right phrases and words to use to invoke emotional responses in your readers, but by studying the work of experts you’ll discover the different strategies you can easily adapt for your own sales material.

The easiest way to start building your own personal swipe file is to get hold of a package like Joe Vitale’s that provides you with enough ammunition of “emotional triggers” in the form of words and phrases to work into your own sales writing. However, the best resource to learn copywriting is to get your hands on sales material written by the experts.

These are usually harder to come by, but just by reading up on a couple of these “stellar” sales letters will help you a long way towards learning how to effortlessly tap into the emotional well of your prospect and using proven “guru” techniques to sell your products. There are two more “advanced” techniques that I want to share with you - each of these has helped me enormously in my writing, and will definitely supercharge your sales letters as well.